I can’t not write. What I don’t know is whether the way I naturally think, speak, and write can sustain a business inside the life I want to live.
For the next 30 days, I will explore that question through one word: Neurosparkler.
Ship 30 for 30, Write Grow Sell, and the senior marketing Group Project are coalescing around that work. I have participated in each before. Past group projects studied our photography business, but we didn’t have a business. We had a freelance photographer and his assistant who was good at sales and SEO. That work depended on our time. It couldn’t be replicated or exponentially scaled.
Here are three reasons this time is different.
My message is meeting its audience in this moment.
The TikTok feedback showed me people recognizing themselves in my most authentic and accurate voice. The way I speak is part of what they recognize.
I want to harness that response while learning what I can sustain. Ship 30, Write Grow Sell, and the Group Project give me three places to examine the same work.
Today’s newsletter explains the convergence of message, audience, and moment in history that brought me here.
My time is available while Daddy is alive.
Daddy’s dementia level and rest-of-life decisions are stable and finite but not time barred.
His care can continue without the constant bedside vigils, yo-yo hospitalizations, and placements. Our Meantime together is over.
We are still us, but me and the we that is Greg and I are first and singular. He can still see me living my dream. I can begin now.
Financially, I don’t have to win.
Both rental properties are rented with full-time tenants. The next remodel at the Dawg House is for our personal unit and my studio, should the need arise to have one.
I want to earn an income from this work. I also have room to discover that a particular business isn’t mine to build.
Since I can’t not write, Can I NOT Build the Bird Brain Sanctuary?
The first 30 days are for writing and observation. The larger experiment continues toward the students’ consultancy presentation in approximately 60 days.
At Get to NO University, we assume we can and work hard to prove ourselves wrong.
I’m giving the dream a runway—and leaving room for No.